Platform Activation Lead
Core
Design and execute marketing campaigns for GM OnStar by integrating audience data with creative assets to deploy high-quality email communications.
Role type
Senior MarTech campaign execution lead
Builds
Production email campaigns and marketing deliverables for GM OnStar
Domain
Automotive marketing / MarTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, relational database design, Adobe Campaign, HTML coding, data segmentation, data cleansing, marketing automation, BI reporting
Preferred skills
PL-SQL, customer data platforms, journey orchestration tools, analytics
Technologies
Adobe Campaign, Databricks, SQL, HTML
Responsibilities
Develop workflows and queries to pull and prepare customer audiences for campaign execution; conduct post-release validation and sign off on production output data sets; optimize suppressions and deduping in campaign programs; troubleshoot and resolve campaign targeting issues; build custom business reports to ensure high-quality deliverables; maintain and update technical processes for campaign execution.
Seniority
Senior, hands-on IC
