Aftersales Product Marketing Specialist
Core
Define price positioning and manage the development & expansion of ACDelco product lines to ensure competitiveness in the automotive aftermarket.
Role type
Aftersales Product Marketing Specialist
Builds
ACDelco product lines (GM Genuine and ACDelco brands)
Domain
Automotive aftermarket (parts suppliers, distribution channels, car parc)
Deliverable
product features
Required skills
Price positioning, P&L management, Aftermarket segment knowledge, Car parc knowledge, Internal process alignment
Preferred skills
MBA or Post Graduate in Marketing, Team leadership, Customer focus
Technologies
None stated
Responsibilities
Support the CCA Product Marketing Team, Manage the development & expansion of the ACDelco product lines, Define price positioning for each product line, Balance competitiveness and expected financial results, Improve relationship with all key areas
Seniority
Individual Contributor