SEO Analyst
Core
Design and deliver performance reporting and SEO dashboards to aid in trend identification and opportunities for conversion increase.
Role type
SEO Analyst
Builds
SEO/AEO reports and dashboards
Domain
Digital Marketing / Search Engine Optimization
Deliverable
dashboards & analysis
Required skills
Data modeling, Data visualization, Trend analysis, Root cause analysis, KPI tracking, Large dataset analysis
Preferred skills
None stated
Technologies
Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio
Responsibilities
Develop standard and ad hoc SEO/AEO reports and dashboards; Monitor organic search performance using various data sources; Review automated crawl reports and SEO health signals; Analyze changes in organic traffic, rankings, visibility, engagement, and conversions; Conduct search landscape, SERP, competitive, and performance analysis; Measure the impact of SEO/AEO optimizations; Partner with Analytics to connect organic search performance to broader business outcomes.
Seniority
Mid-level (3+ years experience)