Marketing & Communications Specialist - Home Entertainment (Permanent)
Core
Drive multi-channel campaign execution, media agency coordination, and website optimization for Sony's Home Entertainment portfolio across Europe.
Role type
Marketing & Communications Specialist (Consumer Electronics)
Builds
Multi-channel media campaigns, product launch toolkits, and optimized digital touchpoints (web, social, retail syndication) for Home Entertainment products.
Domain
Consumer Electronics / Home Entertainment
Deliverable
product features
Required skills
Media strategy and planning, Agency management, Full-funnel campaign execution, Creative briefing, Web content optimization, Data-driven analytics, Project timeline management, Cross-functional collaboration
Preferred skills
Experience with Paid Social, Programmatic, Search/SEM, Digital Video ads, Adobe dashboards, Aprimo platform
Technologies
Aprimo, Adobe dashboards, Flixmedia, Amazon A+ content
Responsibilities
Partner with external media agencies to manage end-to-end campaign timelines and media buys; Shape and execute ATL and digital media campaigns aligned with regional business objectives; Lead content creation and asset briefings for new model launches; Manage end-to-end website update projects for product launches; Optimize web content and drive traffic using data-driven insights; Coordinate global collaboration between Tokyo HQ, Sony Europe, and European markets.
Seniority
Mid-level, hands-on IC