Video & Photography Regional Marketing, Senior Executive
Core
Lead demand creation, customer engagement, and communication strategies for Sony's video and photography products targeting creators in Southeast Asia.
Role type
Senior Regional Marketing Executive
Builds
Demand creation campaigns, product launch strategies, and B2B engagement assets for video and photography products.
Domain
Consumer Electronics / Video & Photography / Southeast Asia
Deliverable
product features
Required skills
Market analysis, strategy formulation, customer-centric communication, project management, cross-functional coordination, content performance analysis, product launch planning, B2B asset development, stakeholder management
Preferred skills
Southeast Asia market experience, video production knowledge, go-to-market strategy expertise, B2B marketing content experience
Technologies
None stated
Responsibilities
Analyze the video and photography creator market trends and segments; Formulate comprehensive marketing and content strategies for the SEA region; Develop and localize customer-centric communication assets; Review content performance and refine approaches; Lead product launches including positioning and campaign planning; Provide marketing toolkits to in-country teams; Collect and analyze market feedback for product development.
Seniority
Senior, hands-on IC