Marketing Specialist
Core
Develops and executes integrated multi-channel marketing campaigns for Brown University Health's affiliates, service lines, and partners to drive patient engagement and service growth.
Role type
Marketing Specialist (Healthcare)
Builds
Integrated marketing campaigns, market research insights, and promotional strategies for healthcare service lines.
Domain
Healthcare / Marketing
Deliverable
product features
Required skills
Market research, multi-channel campaign execution, budget management, KPI tracking, cross-functional collaboration, stakeholder reporting
Preferred skills
Advanced marketing study, complex healthcare environment experience
Technologies
Microsoft 365, Google Analytics, Google Data Studio, SEO, social media platforms, email marketing tools
Responsibilities
Coordinate market research (focus groups, surveys, competitor analysis) to inform marketing goals; Develop and implement marketing plans for assigned service lines; Execute integrated campaigns across digital, print, email, and social channels; Manage campaign budgets and resources; Analyze performance data to optimize tactics and report ROI; Collaborate with creative, digital, and PR teams to ensure brand consistency.
Seniority
Mid-level, hands-on IC
