Trade Marketing Executive
Core
Execute trade marketing activities for B2B customers, bridging marketing and sales through campaign production, coordination, and reporting.
Role type
Trade Marketing Executive
Builds
Trade marketing tools, offline and omnichannel campaigns, sales materials
Domain
B2B Marketing
Deliverable
product features
Required skills
Campaign coordination, cross-functional collaboration, campaign monitoring, performance reporting, documentation management
Preferred skills
B2B environment experience, precision, organization
Technologies
Omnichannel platforms
Responsibilities
Prepare and coordinate trade marketing tools for B2B customers including campaigns and promo offers; Launch and manage omnichannel campaigns with focus on offline and trade channels; Coordinate collaboration between Sales, Product Management, and Data Analytics; Monitor campaign performance and evaluate results; Document insights and recommendations for future planning
Seniority
Junior to Mid-level, hands-on IC
