Assistant Manager/Manager/Senior Manager, Segment Marketing & Visitor Experience A
Core
Lead the Established Careers (EC2) segment by developing deep target segment understanding through research and analysis to formulate global marketing and product/experience strategies that drive quality tourism outcomes.
Role type
Senior IC segment marketing manager (tourism)
Builds
Global marketing strategies, product & experience development plans, and segment-specific initiatives for the Established Careers segment.
Domain
Tourism / Travel Industry
Required skills
Target segment analysis, market research (quantitative/qualitative), marketing strategy planning, project management, budget management, stakeholder collaboration, data analysis, consumer behavior understanding
Preferred skills
Consumer research experience, project management experience, customer experience roles
Technologies
Surveys, focus groups, in-depth interviews, data sets, third-party research studies
Responsibilities
Develop target segment insight reports and track indicators; Formulate recommendations and strategies for marketing and product development; Lead global marketing strategy execution across paid, owned, and earned touchpoints; Manage branded F&B awards partnerships and media familiarisation trips; Track and analyse key metrics related to target segment performance.
Seniority
Senior, hands-on IC