Manager/Senior Manager, Marketing & Brand Office (MXD)
Core
Plan, deliver, and evaluate integrated marketing campaigns for public service outcomes, managing end-to-end execution from strategy to performance evaluation.
Role type
Senior Manager, Marketing & Brand
Builds
Integrated marketing campaigns, audience-facing content, and digital communications for government agencies
Domain
Public Sector / Government Communications
Required skills
Integrated campaign management, stakeholder and agency management, content development, data analysis and reporting, creative asset production, project management, strategic thinking
Preferred skills
Proficiency in Chinese, Malay, or Tamil, experience with AI tools for content creation
Technologies
Canva, Adobe Creative Suite, AI-enabled tools
Responsibilities
Lead integrated marketing campaigns from planning to post-campaign evaluation, manage campaign timelines and budgets, develop audience-facing content and campaign narratives, analyze campaign performance metrics to identify optimization opportunities, develop or adapt in-house marketing assets like social media carousels and digital banners
Seniority
Senior Manager, hands-on IC with strategic oversight
