Senior Manager, Brand
Core
Leads brand elevation, governance/policy, and the WGU Store/merchandise program to ensure consistent brand expression across all channels and physical touchpoints.
Role type
Senior Manager, Brand & Retail Operations
Builds
WGU's visual/verbal identity, brand governance frameworks, and the WGU Store merchandise line
Domain
Higher Education / Brand Management / Retail Operations
Required skills
Brand strategy, team leadership, brand governance, retail operations, P&L management, stakeholder influence, compliance enforcement, cross-functional collaboration
Preferred skills
Higher education experience, nonprofit/mission-driven brand experience, merchandise/licensing program experience, senior leadership presentation skills
Technologies
None stated
Responsibilities
Set vision and strategy for brand elevation, governance, and store/merch functions; lead and develop a team of 3–4 direct reports; drive initiatives to evolve brand identity; own brand standards and approval processes; oversee WGU Store product strategy, vendors, and operations; partner with Finance on budget and P&L; balance brand integrity with operational flexibility; track compliance and performance; partner with Marketing, PR, and Academic leadership; stay current on brand and retail trends
Seniority
Senior, hands-on IC with people management
