Senior Manager, Content & Social Media
Core
Sets strategy and leads execution for WGU's organic social, creator, community, and owned content functions to shape the university's public conversation about higher education and workforce readiness.
Role type
Senior Manager, Content & Social Media
Builds
Organic social campaigns, creator ecosystems, community programs, and owned-channel content (newsletters, thought leadership) across LinkedIn, Instagram, TikTok, YouTube, and Facebook.
Domain
Higher Education / Digital Marketing & Social Media
Required skills
Social strategy, creator ecosystem management, community building, brand storytelling, owned content editorial strategy, social analytics, AI-assisted content tools, people leadership, budget and vendor management, cross-functional collaboration
Preferred skills
Experience scaling social-first brands, fluency in internet culture, crisis-aware publishing, strategic budget rebalancing
Technologies
LinkedIn, Instagram, TikTok, YouTube, Facebook, LLMs, generative imagery/video tools, automation platforms
Responsibilities
Set vision and operating strategy for social and content functions; lead and develop a mid-sized team of strategists, editors, and community managers; own organic social strategy across major platforms; build and scale influencer/creator partnerships; develop community strategy to turn prospects into advocates; oversee owned channels and brand content; build measurement frameworks tying content to enrollment outcomes; embed AI tools into workflow; manage agency and creator budgets; partner with PR, Brand, and Academic leadership.
Seniority
Senior Manager, hands-on leadership with team management