Consumer Insights Researcher, Brand Health Salt Lake City, UT
Core
Design and execute primary and secondary research to understand prospective student motivations, barriers, and decision-making patterns to inform brand strategy and enrollment growth.
Role type
Consumer Insights Researcher (Brand Health)
Builds
Holistic views of student needs and actionable insights for marketing, brand, and product development.
Domain
Higher Education / Consumer Research
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Consumer insights, research design, data interpretation, qualitative methods, quantitative methods, data triangulation, competitive intelligence, brand health study execution, survey design, data visualization, storytelling
Preferred skills
Master's degree, 5+ years experience, higher education sector experience, adult learning experience, mission-driven organization experience
Technologies
Qualtrics, SurveyMonkey, UserTesting
Responsibilities
Design and execute research initiatives using surveys, interviews, and secondary data; Triangulate insights from varied data sources to build strategic recommendations; Support market condition and competitor positioning assessments; Transform research findings into compelling narratives and data-driven recommendations; Partner with marketing and brand teams to inform positioning and campaign strategy.
Seniority
Mid-level, hands-on IC
