Storyteller, Product Communications
Core
Translate complex cybersecurity innovations into high-impact media coverage and shape external perception of Palo Alto Networks as a market leader.
Role type
Senior Product Communications Manager (PR & Storytelling)
Builds
Global earned media campaigns, press content, and messaging frameworks for cybersecurity products.
Domain
Cybersecurity / B2B Technology
Required skills
End-to-end PR strategy, media pitching, technical storytelling, executive interview prep, agency management, cross-functional stakeholder alignment, crisis communication, KPI tracking.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Drive end-to-end earned media strategy and proactive pitching to secure top-tier coverage; translate complex technical capabilities into compelling media hooks; architect global PR toolkits and messaging frameworks; lead major product launches and industry moments; hold the pen on core press content and media assets; prep product leads and executive spokespeople for tier-1 press interviews; convene internal cross-functional stakeholders and agency partners to align messaging; establish campaign KPIs and direct agency priorities.
Seniority
Senior, hands-on IC with strategic advisory duties.