Social Media Manager WFWW
Core
Own and evolve the social media strategy and content for two iconic luxury homeware brands (Wedgwood and Waterford), driving engagement and brand growth through visual storytelling and influencer partnerships.
Role type
Strategic Social Media Manager
Builds
Social media strategies, content calendars, and influencer campaigns for luxury homeware brands
Domain
Luxury homeware / Fashion
Deliverable
product features
Required skills
Social media strategy development, multi-brand content management, influencer partnership management, competitor benchmarking, social listening, performance reporting, emerging channel expertise (TikTok)
Preferred skills
Luxury fashion or homewares brand experience
Technologies
Social media scheduling and management applications
Responsibilities
Define platform roles and audience targeting for Wedgwood and Waterford; translate brand strategy into channel-specific content; manage KPI frameworks and performance reporting; lead competitor benchmarking; manage global influencer partnerships; oversee content scheduling and community management; drive traffic to the website from social channels
Seniority
Mid-Senior, hands-on IC