Marketing Executive, FBP
Core
Develop and execute channel marketing strategies and brand activations for the Fragrance & Beauty division to drive brand awareness and business performance through retail partners.
Role type
Marketing Executive (Channel Marketing & Brand Activation)
Builds
Channel-specific marketing activations, client-facing events, and omnichannel campaigns for retail partners.
Domain
Fragrance & Beauty / Retail
Deliverable
product features
Required skills
Channel marketing strategy, event planning and execution, retail partner relationship management, omnichannel campaign management, market intelligence analysis, budget management, project management
Preferred skills
Retail management experience, cosmetics industry experience
Technologies
None stated
Responsibilities
Develop and implement channel-specific activations to drive business growth; Plan and execute client-facing events (pop-ups, workshops, sampling); Build and nurture strategic relationships with retailer and channel partners; Manage budgets for channel marketing and activation projects; Monitor and analyze campaign performance to optimize ROI.
Seniority
Mid-level (3-5 years experience)