Head of Omni-Channel, FBP, SEAA
Core
Shape and steer an integrated distribution and channel strategy across Local Markets and Travel Retail in the SEAA region, connecting online-to-offline client journeys to elevate brand equity and sustainable growth.
Role type
Senior regional leadership (Head of Omni-Channel)
Builds
Regional omnichannel and distribution strategies, performance frameworks, and connected client experiences across physical and digital channels.
Domain
Luxury beauty retail, distribution, and e-commerce in Southeast Asia and Australia (SEAA)
Required skills
Omnichannel strategy, distribution modeling, regional roadmap development, channel economics, online-to-offline journey design, stakeholder alignment, team leadership, transformation management
Preferred skills
Luxury beauty industry expertise, travel retail experience, digital commerce platform knowledge, cultural agility in diverse markets
Technologies
CRM, digital commerce platforms, e-merchandising tools
Responsibilities
Define regional standards for retail excellence and service consistency; benchmark performance across markets and channels; establish regional e-commerce growth priorities; lead adoption of the omnichannel operating model; build market capability through pilots and communities of practice; partner with Global Travel Retail and markets to scale best practices.
Seniority
Senior, hands-on IC with regional leadership scope
