Assistant Marketing Manager
Core
Drive sustainable growth and brand desirability for luxury beauty and fragrance through franchise optimization, consumer-centric innovation, and differentiated services.
Role type
Senior marketing manager (luxury beauty/fragrance)
Builds
Integrated marketing campaigns, omnichannel customer experiences, and in-boutique activations for luxury MU and fragrance categories.
Domain
Luxury beauty and fragrance retail
Deliverable
product features
Required skills
Data analysis, competitive landscape analysis, omnichannel strategy, campaign execution, client recruitment and retention strategies, event coordination, e-commerce planning, training module development
Preferred skills
CRM/Client Insight expertise, stakeholder management, strategic thinking
Technologies
Microsoft Office (Excel, Word, PowerPoint)
Responsibilities
Partner with Comms and Agencies on integrated campaigns across media, PR, and social channels; analyze competitive landscape and customer insights to propose business recommendations; design and execute in-boutique activations like launches and workshops; partner with E-comm to drive differentiated digital initiatives; formulate training modules to upgrade specialist expertise.
Seniority
Senior, hands-on IC