Social Media Manager (Contract)
Core
Own and grow Empathy's social media presence, creating emotional storytelling for families navigating life transitions and B2B narratives for insurers and financial institutions.
Role type
Senior Social Media Manager (Contract)
Builds
Organic social strategy, content, and community engagement across LinkedIn and Instagram
Domain
Health tech / Insurance / Benefits
Deliverable
product features
Required skills
Organic social strategy, B2B storytelling, LinkedIn management, Instagram management, AI tool fluency, data analytics, creative direction, emotional intelligence
Preferred skills
Health tech experience, insurance/benefits domain knowledge, TikTok/YouTube/X experience
Technologies
LinkedIn, Instagram, TikTok, YouTube, X, AI tools
Responsibilities
Own organic social strategy and execution, build engaged audiences for consumer and B2B segments, direct copy and creative for platform-native content, translate campaigns and research into social stories, drive thought leadership on LinkedIn, track performance metrics, steward brand voice with emotional intelligence, use AI for ideation and production, stay ahead of platform trends, collaborate with design teams
Seniority
Senior, hands-on IC