Product Manager, Product-Led Growth
Core
Own and scale Kaltura's self-serve experience, driving user activation and expanding the Product-Led Growth (PLG) offering.
Role type
Senior Product Manager (Product-Led Growth)
Builds
Self-serve user journeys, activation funnels, and PLG entry points for video platform products.
Domain
B2B SaaS, Video Technology, Product-Led Growth
Deliverable
product features
Required skills
Product management in B2B SaaS, Product-Led Growth strategy, Funnel optimization, A/B testing and experimentation, Data analysis, Cross-functional collaboration, Technical fluency
Preferred skills
Subscription/billing systems, PLG analytics tools (Amplitude, Mixpanel, Segment), Media/video platform background
Responsibilities
Optimize activation funnel and time-to-value, Design and run experiments to improve conversion, Identify new self-serve entry points, Partner with Marketing and Growth teams, Collaborate with Engineering on scalable infrastructure, Define and track KPIs (activation rate, conversion, PLG revenue)
Seniority
Mid-Senior, hands-on IC