GTM Lead,Banks and FIs- United States
Core
Define and drive go-to-market strategy for digital asset operations platform targeting banks, credit unions, and broker-dealers across North America.
Role type
Senior GTM Lead (Financial Institutions)
Builds
Strategic partnerships, segmentation, positioning, and playbooks for institutional adoption of on-chain infrastructure.
Domain
Financial Technology / Digital Assets / Banking Infrastructure
Deliverable
product features
Required skills
Go-to-market strategy, partnership development, institutional procurement processes, compliance requirements, on-chain primitives (stablecoins, tokenized assets), digital asset infrastructure (custody, settlement), stakeholder management, market segmentation.
Preferred skills
Experience selling to or partnering with Tier 1 banks, deep knowledge of treasury and innovation functions at FIs. (via careerplan.io/jobs/D9-00F-A0-E6E-gtm-leadbanks-and-fis-united-states-at-utila)
Technologies
On-chain infrastructure, stablecoins, tokenized deposits, custody solutions, settlement systems.
Responsibilities
Define target segments and ICPs for FIs, build partnership strategies, develop relationships with key decision-makers, translate buying cycles into actionable plans, support sales in deal cycles, align product roadmap with FI needs, track segment success metrics.
Seniority
Senior, hands-on IC