Lifecycle Marketing Lead
Core
Own lifecycle marketing strategy to engage, activate, retain, and grow customer relationships for a mobile consumer app.
Role type
Senior Lifecycle Marketing Lead
Builds
Lifecycle campaigns, onboarding flows, retention programs, and experimentation engine for a Deaf/hard-of-hearing communication app.
Domain
B2C Technology / Mobile Apps / Accessibility
Deliverable
product features
Required skills
Lifecycle marketing strategy, email and in-product campaign design, customer segmentation, behavioral trigger mapping, copywriting, data analysis, experimentation design, AI tool usage, cross-functional partnership (via careerplan.io/jobs/D8-007-D4-158-lifecycle-marketing-lead-at-rylo)
Preferred skills
Experience in high-growth B2C tech, mobile app background
Technologies
Email platforms, in-product messaging tools, AI tools, data analytics platforms
Responsibilities
Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth; Design and launch email and in-product campaigns; Map customer segments and lifecycle stages; Build onboarding and activation flows; Develop retention and re-engagement programs; Write compelling lifecycle copy; Partner with product, growth, and data teams; Define campaign goals and report on results; Run structured experiments to improve conversion and retention; Maintain lifecycle calendar and build scalable processes.
Seniority
Senior, hands-on IC