Analyste en optimisation du taux de conversion (CRO)
Core
Analyze user behavior and digital journey performance to identify friction points and growth opportunities, then design and execute experiments to maximize conversions, engagement, and digital revenue.
Role type
Conversion Rate Optimization (CRO) Analyst
Builds
Optimized digital user journeys and conversion funnels
Domain
Digital marketing and user experience optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data analysis, hypothesis formulation, A/B testing design, SEO best practices, Generative AI tool mastery, Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, AB testing platforms
Preferred skills
Strategic recommendation, flexible solution design
Responsibilities
Analyze digital journey performance and user behavior to identify friction points; Formulate and prioritize data-driven optimization hypotheses; Design and execute A/B, multivariate, and personalization tests; Recommend content and interface optimizations leveraging SEO and AI; Ensure data integrity across analytics and marketing platforms; Monitor trends and AI advancements for growth opportunities; Generate strategic analyses to guide optimization priorities; Collaborate with analytics, CRM, marketing, and technology teams.
Seniority
Mid-level, hands-on IC