Consumer Marketing - Growth Lead
Core
Drive user acquisition, growth, creative, and content for ElliQ's direct-to-consumer channel to empower older adults.
Role type
Senior IC consumer marketing growth lead
Builds
DTC user acquisition and retention for an AI companion robot
Domain
Consumer electronics / Physical AI
Required skills
user acquisition, paid media management, A/B testing, analytics, copywriting, CRM automation, cross-functional project management
Preferred skills
experience in consumer electronics or subscription models, agency management, creative storytelling
Technologies
Klaviyo, Shopify, Looker, Google Analytics, Meta, Google, TikTok, OpenAI
Responsibilities
Develop multi-channel growth strategy, oversee media buying and budget allocation, create and optimize content for ads and channels, implement automated lifecycle campaigns, build marketing analytics reporting, collaborate with product and customer success teams
Seniority
Senior, hands-on IC