Sr. Manager, Marketing Analytics
Core
Lead, coach, and grow a team of brand/pod analysts to own the full-funnel performance narrative (acquisition → engagement → retention → revenue) for Match Group's E&E brand portfolio, translating measurement into brand action and executive-level insights.
Role type
Senior Manager, Marketing Analytics (Player-Coach)
Builds
Standardized analytical frameworks, playbooks, and metric definitions for ~17 brands across 46 brand/market combinations.
Domain
Dating & Social Networking / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Team leadership & coaching, SQL, Data visualization (Tableau, Mode, Hex, Databricks), Funnel & cohort analysis, Experimentation & incrementality concepts, AI tooling fluency, Stakeholder management, Strategic storytelling
Preferred skills
Experience scaling a new function, Hands-on technical execution on complex investigations, Cross-functional influence without authority
Technologies
PRISM, MMM, HALO models, Tableau, Mode, Hex, Databricks, AI tooling
Responsibilities
Build and develop a team of brand/pod analysts; Own the full-funnel E&E performance narrative and trend monitoring; Translate measurement outputs (PRISM, MMM, HALO) into test and optimization recommendations; Present unified insights to leadership forums (QMO, WBR); Establish standardized frameworks and metric definitions; Champion AI adoption to scale team output; Partner with Data Science on test design priorities.
Seniority
Senior Manager, hands-on IC with people leadership
