Specialist - Marketing, GTM Lead
Core
Own the go-to-market strategy and execute end-to-end marketing campaigns to drive acquisition, engagement, and revenue growth.
Role type
Marketing Specialist – GTM Lead
Builds
Integrated go-to-market campaigns across paid, owned, and earned channels
Domain
Energy / Utilities
Deliverable
product features
Required skills
Campaign execution, cross-functional project management, performance monitoring & optimization, stakeholder coordination, value proposition development, post-implementation review leadership
Preferred skills
Operator mindset, data-led decision making, agile working, resilient execution
Technologies
None stated
Responsibilities
Partner with media agencies to deliver integrated GTM campaigns; Prioritize initiatives supporting acquisition and revenue growth; Collaborate with Product and Creative teams on value propositions; Manage complex timelines and align stakeholders; Monitor and optimize campaign performance in-flight; Lead post-implementation reviews and share insights; Coordinate production of marketing assets
Seniority
Mid-level, hands-on IC