SEO & Content Writing Specialist
Core
Combine search engine optimization with strategic content creation to strengthen online visibility and attract qualified organic traffic for B2B audiences.
Role type
SEO & Content Writing Specialist
Builds
Optimized digital content, landing pages, blog articles, and SEO/SEM campaigns
Domain
Digital Marketing / B2B Content Strategy
Deliverable
product features
Required skills
Keyword research, On-page SEO, Content writing, Technical SEO, Data analysis, Tool proficiency (GA4, GSC, BrightEdge, SEMrush, Ahrefs, Moz), B2B audience understanding, AEO experimentation
Preferred skills
Generative AI knowledge, Link-building initiatives, Landing page testing
Technologies
Google Analytics 4, Google Search Console, BrightEdge, SEMrush, Ahrefs, Moz
Responsibilities
Conduct keyword research, competitor analysis, and website audits; Implement on-page SEO enhancements; Research, write, and refine audience-focused website copy; Collaborate with subject matter experts to translate complex knowledge into accessible content; Track, analyze, and report on SEO performance indicators; Experiment with generative AI-driven search and AEO practices.
Seniority
Mid-level (3+ years experience)