Senior Marketing Specialist - HomeMade
Core
Plan, coordinate, and deliver integrated marketing initiatives to support brand growth, customer acquisition, and retention for HomeMade, a platform connecting people with disability and older Australians to independent support workers.
Role type
Senior Marketing Specialist (Growth Team)
Builds
Integrated marketing campaigns, customer communications, and go-to-market propositions for HomeMade
Domain
Healthtech / Aged care / Disability support services
Deliverable
product features
Required skills
Project coordination, copywriting, stakeholder management, campaign performance analysis, go-to-market planning, customer journey mapping
Preferred skills
Experience in aged care, healthcare, or financial services
Technologies
None explicitly stated
Responsibilities
Manage marketing projects from briefing to delivery and review; Write and edit copy for websites, emails, and sales collateral; Support development of customer propositions and go-to-market plans; Monitor campaign performance and conduct post-campaign reviews; Act as a connection point between HomeMade and specialist Growth teams
Seniority
Mid-level, hands-on IC
