Growth & Product Marketing Manager
Core
Own the top-of-funnel growth for a B2B SaaS platform aggregating satellite data, driving visitors, signups, and qualified leads through content, social, and AI-assisted channels.
Role type
Growth & Product Marketing Manager (IC)
Builds
Website, content engine, social presence, lifecycle messaging, and partner co-marketing programs for the SkyWatch platform.
Domain
Geospatial data, satellite imagery, B2B SaaS, and AI-driven marketing.
Required skills
Growth marketing, product marketing, content creation, social media management, SEO, paid media, AI/LLM utilization, funnel analysis, lifecycle marketing, partner program management.
Preferred skills
Geospatial/GIS experience, Esri ecosystem knowledge, government sector marketing, co-marketing program execution.
Technologies
ChatGPT, Claude, Gemini, Perplexity, CMS, product analytics tools, lifecycle messaging platforms.
Responsibilities
Hit weekly targets for visitors, signups, and MQLs; optimize website conversion and landing pages; create and distribute content and social assets; manage partner co-marketing campaigns; execute lifecycle messaging programs; leverage AI tools for content and research.
Seniority
Mid-Senior, hands-on individual contributor.
