Senior Growth Product Manager (Hybrid)
Core
Own and scale the first 30-day customer onboarding and activation experience to accelerate time-to-value and unlock revenue for small businesses.
Role type
Senior Growth Product Manager (PLG/Activation)
Builds
Self-serve onboarding flows, in-product guidance, interactive product tours, and AI-driven activation features for a B2B SaaS platform.
Domain
B2B SaaS / Human Resources & Payroll / Product-Led Growth
Deliverable
product features
Required skills
PLG funnel ownership, A/B test design and analysis, behavioral analytics interpretation, AI product strategy, freemium model optimization, cross-functional stakeholder alignment
Preferred skills
Experience with Amplitude or Mixpanel, statistical significance understanding, executive-level growth vision articulation
Technologies
Amplitude, Statsig, Mixpanel
Responsibilities
Define end-to-end product strategy and roadmap for the first 30-day customer journey; Drive signup-to-activation conversion across free trial and paid stages; Design and optimize self-serve onboarding flows and in-product guidance; Own and improve key growth metrics including activation rate and CAC; Run high-velocity experimentation programs to iterate on onboarding hypotheses; Define and execute an AI-first product strategy for onboarding
Seniority
Senior, hands-on IC
