Lifecycle Growth Manager
Core
Drive lifecycle growth for Grok, Grok Bot, X, Cursor, and the API by managing activation, conversion, retention, and team expansion through lifecycle marketing, in-product messaging, and data-driven experiments.
Role type
Senior Lifecycle Growth Manager (Product/Marketing hybrid)
Builds
Lifecycle programs, in-product messaging flows, and automated growth tools for consumer and business users
Domain
AI/LLM products (Grok, X, Cursor) and SaaS growth
Required skills
Lifecycle strategy, SQL, multi-channel journey architecture, data modeling (events/identity/attributes), experimentation design, in-product messaging, technical execution (APIs/webhooks)
Preferred skills
Coding/agent building, major lifecycle platform expertise (Braze/Customer.io/Iterable), enterprise self-serve experience
Technologies
SQL, Braze, Customer.io, Iterable, APIs, webhooks, data warehouses
Responsibilities
Own end-to-end lifecycle roadmap from activation to winback; architect cross-channel programs with event-based triggers; drive data model improvements and warehouse syncs; run holdout experiments to measure incremental lift; build internal tools and automated QA; manage portfolio of growth programs
Seniority
Senior, hands-on IC