Marketing Manager - Communications & Product
Core
Lead communications and content initiatives to translate complex technical expertise into compelling stories that support business development and brand positioning for professional services and technology solutions.
Role type
Senior Marketing Manager (Communications & Product Marketing)
Builds
Integrated marketing campaigns, content strategy, PR programs, and sales enablement materials for professional services and PropTech/SaaS offerings.
Domain
Construction Management, Architecture, Engineering, Construction (AEC), PropTech, SaaS, Professional Services
Deliverable
product features | dashboards & analysis
Required skills
Storytelling, technical content translation, business development support, digital marketing strategy, AI tool utilization, campaign execution, stakeholder collaboration
Preferred skills
AEC/PropTech industry experience, product marketing for software/technology, experience with Autodesk/Procore/Esri, federal/commercial market knowledge, team leadership
Technologies
CRM platforms, marketing automation tools, AI content tools, analytics platforms
Responsibilities
Develop integrated marketing campaigns for services and tech solutions; create content across digital and traditional channels; own content strategy and editorial calendar; lead PR and award submissions; partner with BD and technical leaders on go-to-market messaging; support strategic pursuits with executive materials; manage internal communications; analyze campaign performance.
Seniority
Senior, hands-on IC with strategic oversight