Director, Digital Experience & Web Strategy
Core
Lead strategy, transformation, and performance of a large portfolio of locally branded practice websites to create seamless digital journeys for prospective patients.
Role type
Director, Digital Experience & Web Strategy
Builds
Enterprise CMS capabilities, scalable web operations, and multi-site website rebuilds for healthcare practices.
Domain
Healthcare / Digital Experience
Required skills
Enterprise CMS architecture, multi-site website strategy, cross-functional program leadership, technical SEO, conversion optimization, healthcare compliance (HIPAA), vendor management, stakeholder alignment
Preferred skills
Multi-site healthcare/dental/veterinary experience, transitioning from agency-managed to internally managed CMS
Technologies
Enterprise CMS, analytics tools, scheduling integrations
Responsibilities
Own multi-year roadmap for practice websites; design patient-facing digital journeys; lead 2027 multi-site website rebuild; define scalable content models and governance; establish in-house web operations; partner with IT on secure integrations; collaborate on conversion optimization and SEO; manage external development partners.
Seniority
Director, strategic leadership with hands-on platform expertise