Campaign Creative Lead, Consumer
Core
Lead creative development for AMD Consumer Client marketing campaigns, launches, and always-on content, translating product strategy into audience-first stories across video, motion, social, and retail channels.
Role type
Senior Creative Lead (Consumer Technology)
Builds
Integrated campaign architectures, video-led storytelling assets, and modular multi-channel creative systems for AMD consumer PCs.
Domain
Consumer Technology / Marketing
Required skills
Creative leadership, video and motion storytelling, AI-enabled workflow integration, strategic concepting, cross-functional partnership, agency management, creative system design, stakeholder influence, brand stewardship.
Preferred skills
In-house or agency creative leadership, consumer tech brand experience, launch and always-on content systems, generative production environments, producing/directing/art direction background, copywriting, global brand experience.
Technologies
Generative AI tools, video production software, motion graphics tools, social media platforms, web content management systems.
Responsibilities
Serve as primary creative partner to Consumer Client marketing; develop creative POV based on audience insights and product roadmaps; lead creative development from brief through execution; partner with marketing to strengthen briefs and set quality bars; sell creative concepts to business partners; recommend integrated campaign architectures; drive video and motion storytelling; build modular creative systems; lead agencies and production partners; collaborate on AI-enabled workflows; define creative guardrails for AI output; use performance signals to improve creative approaches.
Seniority
Senior, hands-on IC
