Інтернет-маркетолог
Core
Develop and manage PPC advertising campaigns and analyze user behavior to optimize conversion and ROI.
Role type
PPC specialist / Internet marketer
Builds
Paid advertising campaigns (Google Ads, Facebook Ads) and analytical reports
Domain
Digital marketing / E-commerce / B2B services
Required skills
Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, Looker Studio, A/B testing, Excel, data visualization, campaign optimization, KPI management
Preferred skills
B2B services experience, SEO, digital marketing fundamentals
Responsibilities
Set up and manage Google Ads and Facebook Ads campaigns; Analyze and optimize campaigns to meet KPIs; Prepare reporting on campaign results, conversions, CPA, and CTR; Conduct A/B testing of ads and landing pages; Analyze user behavior using analytical tools.
Seniority
Mid-level (2+ years experience)