Senior PPC Specialist (Google Ads)
Core
Senior PPC Specialist focused on Google Search to scale campaigns, launch new initiatives, and optimize performance for international IT products.
Role type
Senior IC PPC Specialist (Google Ads)
Builds
International mobile apps and web products for Tier-1 markets
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads (Search), A/B testing, budget optimization, Google Analytics, GTM, Looker Studio, Tier-1 market experience, in-house product promotion
Preferred skills
AI in Google Ads, Bing Ads, Team Lead experience
Technologies
Google Ads, Looker Studio, Tableau, Microsoft Ads
Responsibilities
Scale Google Search campaigns, launch and configure search campaigns from scratch, conduct A/B testing on ad copy and landing pages, optimize budgets and efficiency metrics (CPA, CPC, CPM, ROAS), write technical specifications for designers, analysts, and engineering teams
Seniority
Senior, hands-on IC