Implementation & Buying Executive
Core
Optimize media campaigns and manage buying metrics for clients using TV ratings trends, Reach/GRP analysis, and local sentiment forecasting to drive campaign performance and integration with broader marketing mix.
Role type
Senior media buying and campaign optimization executive
Builds
Optimized TV and alternative media campaigns for client brands
Domain
Advertising and Media Buying
Required skills
TV ratings analysis, Reach/GRP curve analysis, media forecasting, media owner relationship management, alternative media integration, invoice reconciliation, print quality control, digital invoice matching
Preferred skills
Data analytics, statistics, business finance
Technologies
TV ratings systems, GRP curve tools, media planning platforms
Responsibilities
Forecast future TV ratings and trends using historical data and local sentiment; Engage with media owners to manage campaign scenarios and optimize implementation; Reconcile bookings and billings with media owners; Ensure accuracy of media bookings and invoices; Verify print quality on tear-sheets and broadcast logs; Integrate alternative marketing options into client marketing mixes.
Seniority
Mid-Senior, hands-on IC