Email Marketing & Copywriting Specialist (Freelancer)
Core
Plan, write, and execute email marketing campaigns for multiple brands, transforming campaign objectives into clear, action-oriented messages.
Role type
Freelance Email Marketing & Copywriting Specialist
Builds
Email marketing campaigns and messaging variants for various client brands
Domain
Digital Marketing / Email Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Copywriting, Email Marketing strategy, Commercial writing, Customer journey mapping, A/B testing, AI tools for content optimization, Data analysis (open rate, CTR, conversion)
Preferred skills
Content marketing experience, Creative writing, Autonomous work, Deadline management
Technologies
AI tools for research and ideation
Responsibilities
Write email copies, subjects, preheaders, and CTAs; Adapt tone and style per brand and audience; Plan and assemble mailing campaigns; Optimize texts before sending; Propose copy improvements; Create message variants for testing; Analyze campaign results to identify improvements
Seniority
Individual Contributor, Freelance