Senior Activations Manager (Paid Search)
Core
Lead the strategy, execution, and optimisation of performance-driven digital media campaigns for clients, specifically focusing on paid search and broader digital channels.
Role type
Senior IC performance marketing manager (paid search)
Builds
Performance-driven digital media campaigns across search, social, and display channels
Domain
Digital marketing / Performance marketing
Deliverable
product features
Required skills
Programmatic marketing, campaign management, data analysis, budget management, team leadership, client advisory, vendor management
Preferred skills
Strategic planning, cross-division collaboration, thought leadership
Technologies
Google Ads, Search Ads 360, PMax, Facebook Ads Manager
Responsibilities
Develop and implement comprehensive digital media strategies aligned with client objectives; oversee execution and optimisation of performance campaigns; lead analysis of campaign performance data and deliver insights; manage and develop a team of performance specialists; build and maintain strong client relationships as a trusted advisor; manage campaign budgets to maximise ROI.
Seniority
Senior, hands-on IC with team management