Head of Product Marketing - Merchant
Core
Own the product marketing strategy for the entire Merchant business, driving merchant acquisition, activation, and loyalty for a fintech platform.
Role type
Senior leadership product marketing head (B2B/Merchant)
Builds
Go-to-market strategies, launch plans, and value propositions for merchant-facing products.
Domain
Fintech / Payments / Two-sided marketplace
Deliverable
product features
Required skills
B2B/Merchant marketing strategy, go-to-market planning, team building and mentoring, cross-functional influence, data-driven decision making, strategic segmentation, commercial acumen, innovation and execution
Preferred skills
Experience in payments or fintech, experience building functions from scratch, fluency in Italian and English
Technologies
None stated
Responsibilities
Define and drive go-to-market vision for merchant products; lead launches for new merchant offerings; build and lead a small product marketing team; partner across Product, Sales, and Business Development; shape merchant segmentation and value propositions; own the merchant narrative; drive data-informed decisions; represent merchant marketing at the leadership level
Seniority
Senior, hands-on IC with leadership responsibilities
