Marketing Data Scientist
Core
Extract insights from large datasets to drive strategic marketing decisions, optimize pricing, and improve customer retention for luxury travel experiences.
Role type
Marketing Data Scientist (IC)
Builds
Predictive models for segmentation, pricing, and demand forecasting; cross-channel attribution analysis.
Domain
Luxury travel / Digital Marketing
Deliverable
production ML models | dashboards & analysis (via careerplan.io/jobs/8fa4b5ad-e383-4f2c-969b-d35fbd9e2c33-marketing-data-scientist-at-zicasso)
Required skills
Python, R, SQL, statistical analysis, machine learning, predictive modeling, data visualization (Tableau/Power BI), Google ecosystem navigation (Ads, GA4, Search Console), BigQuery, cross-channel attribution modeling
Preferred skills
Master's or Ph.D. in Statistics/Math/CS
Technologies
Python, R, SQL, Tableau, Power BI, Google Ads, GA4, Search Console, BigQuery
Responsibilities
Analyze large datasets to uncover trends and patterns; Develop and refine predictive models for customer segmentation, pricing optimization, and demand forecasting; Provide actionable data insights to support targeted marketing campaigns and retention strategies; Partner with product and marketing teams to uncover conversion opportunities; Apply advanced statistical methods and ML techniques to solve complex business problems; Collaborate with data engineering to ensure data quality and scalability; Document methodologies and communicate findings to stakeholders.
Seniority
Mid-Senior, hands-on IC
