Growth Marketing Manager
Core
Lead courier acquisition strategy and drive scalable, sustainable growth of the courier fleet for a logistics platform.
Role type
Growth Marketing Manager
Builds
Courier fleet supply and market expansion
Domain
Logistics / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Market expansion strategy, value proposition development, CPA optimization, paid media management, influencer marketing, A/B testing, landing page creation, funnel management, data analysis, marketing automation
Preferred skills
Experience in dynamic environments like Deliveroo or Stuart, familiarity with Google Tag Manager, Google Analytics, SEMrush
Technologies
Google Tag Manager, Google Analytics, SEMrush
Responsibilities
Expand into new geographies and tailor strategies to local contexts, refine value proposition for different vehicle types and regions, monitor and optimize cost per acquisition, set acquisition targets and work with funnel teams, integrate paid and unpaid channels including influencer and social media, streamline marketing workflows and experiment with scalable approaches
Seniority
Individual Contributor
