Senior Copywriter
Core
Senior Copywriter shaping content strategies and creating compelling messaging for a diverse portfolio of international brands across mobile apps, gaming, retail, fintech, and productivity.
Role type
Senior Copywriter (Digital Growth & ASO)
Builds
App Store/Google Play metadata, in-app promotional content, creative concepts, and CRM campaigns for global digital channels.
Domain
Digital Marketing / Mobile App Growth
Deliverable
product features
Required skills
Native-level English copywriting, strategic and commercial thinking, conversion-focused messaging, project management, digital marketing principles, collaboration with designers, AI tool integration, quality assurance, freelance management.
Preferred skills
App Store Optimization (ASO), Search Engine Optimization (SEO), UX writing, performance marketing, experimentation frameworks, mobile app marketing.
Technologies
AI-powered writing tools
Responsibilities
Take ownership of copywriting deliverables from brief to localization; translate research into persuasive messaging; develop copy across multiple formats (metadata, in-app, creative concepts); analyze testing results to refine messaging; present strategic rationale to clients; brief and review freelance writers; conduct copy reviews and QA.
Seniority
Senior, hands-on IC