Marketing Analyst
Core
Marketing Analyst driving data-informed decisions for social video streaming products, serving C-level stakeholders and product teams.
Role type
Marketing Analyst
Builds
Social video streaming products (peer-to-peer audio/video)
Domain
Social media / Video streaming / Mobile apps
Deliverable
dashboards & analysis
Required skills
SQL, Python (pandas, numpy, statsmodels), cohort analysis, funnel analysis, A/B testing design and statistical validation, marketing metrics (CAC, LTV, ROAS, Retention), ad platform analysis (Facebook, TikTok, Google Ads, Snapchat, ASA)
Preferred skills
MMP experience, ML models (churn prediction, LTV forecasting), mobile analytics tools (Amplitude, Mixpanel)
Responsibilities
End-to-end marketing analytics from data to insights; Conducting cohort and funnel analysis for user behavior, retention, LTV, CAC, and unit economics; Designing and validating A/B tests; Analyzing ad campaign effectiveness; Performing strategic ad hoc research to support C-level decision-making
Seniority
Junior to Mid-level, hands-on IC
