Marketing Specialist
Core
Execute social-led marketing campaigns and manage PR for consumer brands across multiple international markets.
Role type
Marketing Specialist (Social Media & PR)
Builds
Brand and product launch campaigns, social media strategies, and PR initiatives for Lifely and Cushie.
Domain
Consumer goods / DTC / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, campaign planning, agency management, content creation, performance analysis, PR execution, community management, cross-functional collaboration.
Preferred skills
International market experience, GA4 and Shopify analytics, AI tool proficiency, on-camera comfort.
Technologies
Meta Business Suite, TikTok Analytics, GA4, Shopify, content calendar tools.
Responsibilities
Develop and execute social media strategy across Australia, NZ, USA, Canada, and UK; plan and deliver integrated marketing campaigns; brief and manage external agencies; analyze performance data and share insights; oversee community management; support special events and photoshoots.
Seniority
Mid-level, hands-on IC