Social Media Manager
Core
Leads strategy and oversees execution of day-to-day programming for Red Bull Australia's managed social media channels (TikTok, Instagram, YouTube, X, Strava) to engage Australian consumers and drive conversion to owned platforms.
Role type
Senior Social Media Manager (Digital Programming & Strategy)
Builds
Social media content, community engagement, and audience growth across multiple platforms for Red Bull Australia
Domain
Consumer Packaged Goods (Energy Drinks) / Digital Marketing
Required skills
Social media strategy, data analysis, content scheduling, community management, cross-functional collaboration, editorial understanding, platform algorithm knowledge
Preferred skills
Experience with Red Bull Media Network, connections with authors, cross-functional management in global matrixed organizations
Technologies
Media Planet, Airtable, Emplifi, Sprinklr, Instagram Dashboard, TikTok Dashboard, Microsoft 360
Responsibilities
Develop and implement social strategy based on global guidance, analyze channel performance using proprietary and third-party tools, lead content management processes, define channel priorities, build cross-network programming plans, brief content needs and align on activation plans
Seniority
Senior, hands-on IC