Digital Technical Project Manager
Core
Lead a new B2B website project and MarTech stack refresh, bringing teams and external partners together to drive project planning and ensure smooth delivery aligned with business goals.
Role type
Digital Technical Project Manager
Builds
Enterprise B2B websites and MarTech stacks
Domain
Digital Marketing / B2B Web Development
Required skills
Project management, RFP process management, budget management, cross-functional alignment, requirements translation, MarTech stack auditing, vendor evaluation, UAT planning, CMS documentation, stakeholder management
Preferred skills
Experience with enterprise CMS architectures, UI/UX, SEO, QA/testing protocols, AI-driven web development trends, B2B tracking, lead attribution models
Technologies
Salesforce, Account Engagement/Pardot, GA4, Google Tag Manager, CMS
Responsibilities
Act as primary project manager for enterprise website build and MarTech stack refresh; Own the roadmap, milestones, trackers, and documentation; Partner with Procurement to produce and run the comprehensive RFP pack; Manage the project budget by tracking vendor fees, production, and development costs; Plan and execute multi-market UAT, go-live approvals, DNS cut-overs, hypercare, and transition to post-launch support; Run discovery workshops with cross-functional groups to define objectives, site architecture, UX flow, and feature requirements; Translate business needs into functional specifications and a single requirements baseline; Coordinate review cycles, consolidate feedback, and manage approvals across internal teams and regional POCs; Control project scope, ensuring every change request is tied to a clear requirement, cost impact, and stakeholder decision; Define the in-market website access model, including central access control, market editing rights, and audit trails; Audit the existing B2B MarTech stack to identify gaps in data flow, lead scoring, tagging hygiene, and CRM integration; Develop an actionable execution plan to fix attribution bottlenecks and capture marketing-influenced revenue; Critically evaluate vendor proposals and output quality against modern web development trends, SEO/GEO/AEO baselines, and performance targets; Oversee MarTech best practices, including reconfiguring tag management, pixels, custom dimensions, and Pardot–Salesforce data syncs; Ensure post-launch tracking and analytics are correctly implemented, automating lead reporting to eliminate manual effort; Define post-launch SLAs and support scopes with the selected vendor; Ensure the delivery of comprehensive CMS documentation (editor/admin guides, runbooks) and facilitate training for central and regional teams; Deliver a complete handover package covering site maintenance, content updates, monitoring, and SOPs for data hygiene.