Product Marketing Manager
Core
Write story-driven messaging and enablement content to win over the mortgage broker community and help brokerages adopt Point's Home Equity Investment product.
Role type
Product Marketing Manager (B2B Channel/GTM)
Builds
Messaging, campaign copy, case studies, sales enablement, and collateral for the broker channel.
Domain
Fintech / Home Equity / Mortgage Lending
Deliverable
product features
Required skills
B2B product marketing, GTM strategy, copywriting, stakeholder management, compliance awareness, financial product knowledge
Preferred skills
B2B2C marketing, scriptwriting, fintech background
Technologies
AI tools
Responsibilities
Write full-funnel messaging for brokerages and loan officers; create demand gen copy (ads, landing pages, emails); partner with brokers to capture case studies and testimonials; write sales enablement materials (talk tracks, FAQs); create collateral (one-pagers, event materials); host partner onboarding webinars; manage content governance and asset auditing.
Seniority
Mid-Senior level (5+ years experience)
