Business Intelligence Analyst - Marketing
Core
Transform sophisticated data into actionable insights for the CMO and cross-functional teams (Marketing, Sales, Developer, Finance, Product) to drive strategy, investment, and execution.
Role type
Senior Business Intelligence Analyst (Marketing)
Builds
Executive briefs, presentations, dashboards, and AI-assisted analytical workflows
Domain
Technology / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Strategic problem-solving, statistical analysis, hypothesis testing, data storytelling, AI-native workflow development, cross-functional influence
Preferred skills
SQL, Python, cloud analytics platforms, Salesforce, Marketo, Adobe Analytics, Tableau, Amplitude, forecasting, marketing incrementality
Technologies
SQL, Python, Salesforce, Marketo, Adobe Analytics, Tableau, Amplitude
Responsibilities
Partner with senior leaders to frame business questions and prioritize analytical work; Synthesize complex insights into executive briefs and dashboards; Present recommendations to senior executives to advise strategy; Examine campaign results and revenue attribution to identify growth opportunities; Apply statistical methods to test hypotheses and distinguish signal from noise; Develop AI-assisted workflows for analysis and reporting