Digital Marketing Content Analyst
Core
Develop creative concepts, ad copy, video scripts, and landing-page content for SumUp's card readers and Tap to Pay products to win new small business merchants in Chile.
Role type
Growth content strategist and copywriter
Builds
Creative assets for self-serve, mobile, and sales-led channels
Domain
Fintech / Digital Marketing
Required skills
performance creative strategy, copywriting, growth content, creative brief writing, concept development, merchant insight analysis, generative AI tool usage, evidence-based insight presentation
Preferred skills
benchmarking across markets, structured thinking, professional English
Technologies
generative AI tools
Responsibilities
Write ad copy, video scripts, and design briefs; benchmark creative from competitors and other regions; conduct merchant interviews to identify needs and objections; analyze test results to shape new creative rounds; maintain context for AI copy and creative tools
