Principal Product Marketing Manager (Remote)
Core
Senior strategic leader defining go-to-market strategy, positioning, and messaging for major product lines in the cybersecurity sector.
Role type
Principal Product Marketing Manager
Builds
Go-to-market strategy, product positioning, sales enablement assets, and thought leadership content for the KnowBe4 platform.
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
Strategic GTM planning, market and competitive analysis, executive stakeholder management, product roadmap influence, industry analyst relations, thought leadership development, cross-functional collaboration, sales enablement strategy, mentoring, AI tool utilization
Preferred skills
Salesforce proficiency, marketing software expertise (Highspot, Monday.com, Crayon, HubSpot)
Technologies
Salesforce, Highspot, Monday.com, Crayon, HubSpot, AI tools
Responsibilities
Drive product and portfolio positioning and messaging strategy; Set go-to-market strategy for major launches and new market entries; Serve as strategic advisor to Product Management on roadmap and pricing; Represent Product Marketing in industry-analyst forums; Drive thought leadership initiatives; Mentor and coach Senior and Product Marketing Managers; Partner cross-functionally to support integrated marketing campaigns; Conduct advanced market research and competitive analysis; Assist and evolve sales enablement strategy
Seniority
Principal, strategic leadership & mentorship
